Favorite for business and pleasure:
The 1953 Mercury Custom 2-door Sedan
Conservative but distinctive, this Mercury 2-door is a favorite of the man who wants his car to serve for both business and pleasure. It has all the fine lines of Mercury styling, all the way-ahead features, and it has added 2-door safety to ease the minds of parents plus plenty of sleeping room for youngsters when they tire. The upholstery, although of finest fabrics, is durable to stand the vigor of children. For business trips, this Mercury's 2-door convenience, roomy trunk, and great handling ease make it the ideal car.
You won't have to ponder about carrying space with Mercury's generous trunk compartment. Plenty of room for many suitcases of all sizes, a week's groceries, week-end sports equipment, or samples for a business trip. Scissor-type hinges are at corners where they take up least possible space. Also, there's no space lost to gas tank fill pipe because Mercury's filler pipe extends straight into the tank from its concealed spot behind the hinged license plate.
