For the active family:
The 1953 Mercury Custom 4-door Sedan
Here's a car that has something for everyone in the family. For dad, it has performance - it guides through traffic, up hills and along the open road with ease; for mother, it has deep-down comfort, and famous Mercury economy of operation; for daughter it has Merc-O-Matic Drive* that takes all the work out of driving, and smart broadcloth upholstery that gives it interior smartness; for son it has power of Mercury's high-compression V-8 engine, and a seating-viewing arrangement that lets him see without stretching. For the whole family, it has the prestige that comes with owning a Mercury. * - optional at modest extra cost
You're sure to like the safety vision you have with big windows placed just right in the 1953 Mercury Custom 4-door Sedan. One-piece windshield and one-piece back-window measures 940 and 978 sq. in respectively. And when you add spacious side windows, this sedan has more than 22½ square feet of sweeping vista for your extra safety and motoring pleasure.
Mercury is designed to make driving as relaxing as possible. Every detail has been specially designed and tested for its contribution to motoring comfort. You ride between wheels in the "comfort zone" where there's least vertical motion, and yet you still have plenty of head room - and hat room, too. Just a few of the many features that prove Mercury is the car for you.
