Spacious. . . style-setting coupe:
The 1953 Mercury Custom Sport Coupe
No center body pillars to hamper the horizon-wide visibility of this dapper coupe - instead the free, open viewing that comes with hardtop styling, styling that has made all America change its motoring tastes. Adding the feel of "go" to this styling, are Mercury's "Jet-scoop" hood, low fast lines, and all the features that keep Mercury farther than ever ahead of the field. Interiors are upholstered in attractive broadcloth fabrics to harmonize with any of more than a score of solid colors and two-tone combinations you choose.
Mercury shows contoured beauty, modern design simplicity, and racy ready-to-go action any way you look at it. In the going away view, the one-piece wrap-around rear window, long deck lid ornament, and contoured rear bumper bring out width and lowness. Rear deck forms a modern design bustle back, and its contour is carried through inside the car for the package shelf. Extended rear fenders are tipped with vertical swept-forward tail-lamp assembly which houses all rearward lights in a single unified fixture. Clean lines and stepped-up action identify Mercury from any angle. With its still livelier performance and refinements in style, it's indeed the greatest Mercury ever.
Mercury's "Interceptor" instrument panel places instruments and controls right in front of the driver for quickest, easiest availability. It's the kind of advanced modern arrangement you expet with Mercury's up-to-date Unified Design. Hood over instruments eliminates those distracting reflections in windshield in night driving. All markings are large and easy to read. Brake and clutch pedals are suspension-mounted from instrument panel bracket - a feature that not only increases foot room but also adds to ease of operation and eliminates cuts and holes in front compartment floor.
