For luxurious travel anywhere:
The 1953 Mercury Monterey Special Custom 4-door Sedan.
An exceptionally spirited family car for all Americans, with traditional four-door dignity and the elegance expected of Mercury Monterey. Designed to more than meet your motoring needs, this great model of Mercury perfection gives you all the added features that add luxury to the tang of travel: new stepped-up performance, high-compression V-8 engine, the effortless ease of Merc-O-Matic Drive*, the better balance of a car built low to hug the open road, the stature of a sedan that seas six in ample comfort. Wherever you go, you'' find the going easy in this great Mercury Monterey. (* optional at modest extra cost)
Here, in Mercury's "space-planned" interior is spacious roominess with ample head, hip, and leg room. Divan-width seats with long-lasting, resilient zig-zag springs and foam rubber cushions add more luxurious comfort. For interior beauty, you have a choice of herringbone or basket weaves. The selection of exterior finish includes new metallic paints, rich solid colors, and many brilliant two-tone combinations.
