Here's the greatest yet - new 1953 Mercury 

1953 Mercury 

Welcome to the 1953 Mercury

Monterey Special Custom Coupe

Monterey Special Custom 4-door Sedan

Monterey Special Custom Convertible

Monterey 8-Passenger Station Wagon

Custom 4-door Sedan

Custom Sport Coupe

Custom 2-door Sedan

Accessories

Balanced Performance

Choice of Three Transmissions

Specifications

Unified Design

Lucy Gets A New Mercury

 

 

1953 Mercury Body Specifications

Dimensions:  Wheelbase, 118 in. Over-all length, 202.2 in.     Height, loaded 62.2 in.   Over-all width, 73.5 in.  Tread, 58.0 front.  Tread, 56.0 rear

 

 

Construction:  All-steel welded body  with  heavily reinforced floor and dash.  Insulated with glass fiber pads and other materials against  heat, cold,  noise, and dirt. Counterbalanced hood and deck lid.

 

 

 

Ventilation: Dual air-duct ventilation system with separate controls for driver. Full-length defroster vent. Front and rear ventilating windows.

 

 

Electrical: Long-life, 51-plate, 100-ampere-hour battery. High-capacity generator with automatic current and voltage control. Ratchet-type starter for cars equipped with Merc-O-Matic Drive.

 

 

 

 

 

1953 Mercury Specifications 

Engine Specifications 

TYPE: The 1953 Mercury engine is an L-head, V-eight, developing 125 horsepower at 3700 rpm and 211 ft-lb of torque at 1900-2200 rpm. Bore, 3-3/16 in.; Stroke, 4 in. Displacement, 255.4 cubic inches. Compression ratio, 7.2 to 1. Three-point rubber mountings. Counterbalanced crankshaft with 3 replaceable, steel-backed main bearings, selectively fitted. Aluminum-alloy solid skirt pistons with steel struts. Two compression and two oil rings. Rotating-type valves for smoother, quieter engine operation and longer valve life.

LUBRICATION: Pressure lubrication to all main, connecting rod and camshaft bearings. Gear-type oil pump.  Heavy-duty oil filter*.  Positive crankcase ventilation.  Oil capacity, including filter, 5 quarts.

COOLING SYSTEM: Full-flow cooling system with two high-velocity water pumps. Full-length water jackets. Automatic by-pass thermostat for quick warm-up. Pressure radiator cap. Coolant capacity, 21.5 quarts.

FUEL SYSTEM: Dual-downdraft, concentric-bowl carburetor of simplified design, mounted inside oil-bath air cleaner*. Automatic idling control. Automatic choke with manifold-mounted heat control. Camshaft-driven diaphragm-type fuel pump with vacuum booster for constant speed windshield wiper operation. Fuel tank capacity, 19 gal.

IGNITION: High-speed, single breaker-arm distributor with ful-pressure type automatic spark control. Waterproof ignition with neoprene coverings for spark plugs and h-tension wirings.

1953 Mercury Monterey Special Custom Sport Coupe

CHASSIS SPECIFICATIONS

FRAME: Heavy steel, cold-riveted and welded ladder-type frame with double-channel box section side rails and 5 cross-members. Monterey Coupe and Sport Coupe have additional reinforcing for extra rigidity. Monterey Convertible has X-member frame with heavy reinforcing.

SUSPENSION: Independent front wheel suspension with coil springs. Telescopic shock absorbers mounted inside the springs. Torsional stabilizer bar to reduce roll. Longitudinal, semi-elliptic leaf springs in rear, with full-length liners for permanent lubrication. Telescopic rear shock absorbers mounted "sea-leg" fashion to reduce sidesway.

STEERING: Worm and roller type steering gear with equal-length tie rods. Over-all steering ratio, 26.4 to 1.

DRIVE: Hotchkiss drive with tubular propeller shaft, carrier-type rear axle with hypoid gears. Rear wheel bearings permanently lubricated.

BRAKES: "Duo-servo" type hydraulic brakes. Self-energizing action decreases pedal pressure required for quick straight-line stops. Cable-type parking brakes on rear wheels.

TIRES AND WHEELS:  Extra-low pressure tires, 7.10 x 15 (7.60 x 15 on Monterey Convertible and Station Wagon models) on pressed-steel wheels, with extra-wide rims for greater safety, more traction.

*Optional equipment at extra cost. White side-wall tires, full disc hub caps are also extra cost equipment. Curb buffers and rear fender shields are standard equipment on Monterey models only. Bumper-grille guard is extra cost equipment on all models.

These specifications ere in effect at the time this brochure was approved for printing. Mercury Division of The Ford Motor Company, Detroit, Michigan, whose policy is one of continuous improvement, reserves the right, however, to discontinue or change at any time, specifications, design, or prices without notice and without incurring any obligations.

FORM NO. M-53=101      PRINTED IN USA - 11-52

Get the facts and you get the greatest yet - the new 1953 Mercury