New Mercury Unified Design puts you years ahead in style and performance
Left: Mercury introduces Unified Design that serves double purpose for style and utility. With this carefully planned design every pound of metal serves you better. Every line and panel flow smoothly together to produce smart, functional beauty. Right: Rear bumper and rearward lights are centralized for added smartness and utility. Vertical tail-lamp fixtures house all rearward lights...serve as dashing bright metal fender extensions. Large bumper end caps give wrap-around protection for rear fenders.
Left: Mercury's hardtop style gives you the dashing smartness of a handsome convertible and the safety of an all-steel top. Roll windows down and you have full open sides - with no center pillar. Roll the windows up and you're sedan-snug in finest fashion. Right: Unified Design serves dual purposes in Mercury's combination bumper-grille. This unit provides double bumper-bar protection and airslots for radiator, engine, and passenger compartment vents. Bright metal is centered in this single feature.
Left: Mercury's sweeping vision - front and back, over the hood and to each fender - affords greater driving safety, extra comfort, and relaxation. Mercury's big windows, windshield, and rear window provide as much as 3296 square inches of safety vision area. Right: Mercury gives you nimble handling in traffic...on the highway...for parking. Symmetrical steering and responsive 26.4 to 1 steering ratio make parking easier. There's safe, sure, hug-the-road feel in "cornering" and light, lively handling in traffic.
Left: Mercury's better balanced chassis and welded steel body take you smoothly over the rough roads. You ride in the "comfort zone" between the wheels. The big shock absorbers and coordinated springs smooth the way, You ride better in Mercury. Right: Better downfront visibility adds to pleasure and safety in the 1953 Mercury. You have full view of the road ahead, and better vision to the sides. In Unified Design you can see each fender, for helpful reference points, both on the road an parking.
Left: Mercury's "Interceptor" instrument panel brings instruments and controls closer for convenient, easy use. All instruments are arranged in convenient cluster for quick reading recognition. All controls are grouped directly before you within easy reach. Right: An extra convenience you'll enjoy with Mercury's Unified Design is the large trunk compartment beneath the bustle-back rear deck. For a vacation trip, or family utility, Mercury's big trunk with up to 30 cu ft. capacity, serves for many purposes.
Left: Suspended pedals, pivoted from instrument panel brackets, provide easier, more convenient operation of brake and clutch. Eliminate usual cuts and holes in passenger compartment floor and carpet. Floor is all clear and free from drafts and dust. Right: Unified Design features mean extra convenience. The fill pipe for Mercury's center-fill gas tank is concealed behind the license plate. You can fill up from either side without marring finish. You avoid chipped finish, scratches, and stains from spilled fuel.
Left: Mercury is action-packed for lively go. For most driving you cruise along on only a fraction of Mercury's big reserve. When more power is required you can level hills, or pass with a burst of speed because the reserve is there when you call for it. Right: Mercury introduces the two-stop door as a feature of Unified Design. You can stop the door either half-way or full-open. It's a great convenience in garage, driveway, or other close places. On Mercury, all doors are front-hinged to open against windstream.
Left: Mercury goes unchallenged for economy. In Mobilgas Economy Run competition, Mercury with optional overdrive averaged best in its class in ton-miles-per-gallon performance for three years; two out of three times won the Sweepstakes award. Right: You'll discover livelier performance because the high-compression Mercury V-8 delivers full 125 horsepower. Mercury's better balance and efficient Unified Design with no excess weight mean better-than-ever performance for any road.
