LOVEfords 

This web site is optimized for drivers of Fords, Mercurys, Edsels, and Lincolns.

 

Quick Link: How many? 1946-1978
Site Search Shop   Site Search VIN and Code Requests

The Better Idea Cars for 1974

The Car
The Facts
The Mustang II was available in four models, ranging from the 2-door hardtop at $2,895 to the 3-door Mach 1 at $3,518. The 2.3 liter 4 cylinder engine was standard, and the Mach 1 came with the 2.8 liter V-6.
Pinto, America's best selling compact, was available in three body styles: the 2-door sedan ($2,292), the Runabout ($2,418) and the Station Wagon ($2,543). An AM radio was a $59 option.
Maverick came in three models: a 2-door sedan ($2,441), a 4-door sedan ($2,476), and the Grabber 2-door Sport Sedan ($2,620). The Grabber pictured here has an optional vinyl roof and high-back bucket seats.
Torino had room for six adults combined with the handling ease of a mid-size! Ten models were offered, ranging from the Torino 4-door Pillared Hardtop at $2,811 to the Gran Torino Squire, pictured here, at $3,936.
Ford offered steel belted radial-ply tires as standard equipment on the LTD and LTD Brougham models. The Custom 500 4-door Pillared Sedan was the value leader at $3,623. Thirteen other models were offered, all the way up to the LTD Country Squire Wagon at $4,615. The 351 cubic inch V-8 was standard.
Thunderbird retained its classic look for 1974, and added SelectAire Conditioner, the 460-cubic inch V-8, and solid state ignition as standard equipment. Base price was $6,542. Quick-Defrost windshield and rear window was an extra $303.
Capri offered European style and performance. A 2000-cc V-6 was standard equipment. The base price was $3,566. The 2800-cc V-6 cost $241 extra.
Comet came in two models: a 2-door sedan at $2,496 and a 4-door sedan at $2,531. The 200-cubic inch 6-cylinder engine was standard; the 250-cubic inch 6 and the 302-cubic inch V-8 were optional. The 2-door offered a GT package.
Cougar for '74 was longer, sleeker, and had a wider stance. Base price was $4,301 for the XR-7 with standard 351-cubic inch V-8. The 460 V-8 was one of the engine options ($243), Glamour Paint cost $38.
Montego came in three series (Montego, Montego MX, and Montego MX Brougham) and 8 models. The Villager wagon was the Flagship car at $3,942. The MX Brougham 4-door Pillared Hardtop is shown here.
Mercury offered more luxurious interiors, a freshened look, and a more solid ride for 1974. There were 13 models in 4 series: Monterey, Monterey Custom, Marquis, and Marquis Brougham. Prices ranged from $4,063 to $5,294.
Lincoln Continental sported a new vertical-bar die-cast grille and new wrap-around tail lamps. Four models were offered: 2-door Coupe, 4-door sedan, 2-door Town Coupe, and 4-door Town Sedan. Optional Media Velour seat trim provided a new more luxurious Lincoln interior.
Continental Mark IV had numerous sound deadening refinements as well as a new rear appearance. At $9,198, most comfort and convenience items were standard. The Silver Luxury Group (shown here) cost an extra $400.